Last edited by Tygojar
Saturday, August 8, 2020 | History

5 edition of Marketing to the affluent found in the catalog.

Marketing to the affluent

Thomas J. Stanley

Marketing to the affluent

by Thomas J. Stanley

  • 161 Want to read
  • 29 Currently reading

Published by McGraw-Hill in New York .
Written in English

    Subjects:
  • Affluent consumers -- United States,
  • Marketing -- United States

  • Edition Notes

    Includes index.

    StatementThomas J. Stanley.
    The Physical Object
    Paginationxii, 324 p. ;
    Number of Pages324
    ID Numbers
    Open LibraryOL23065816M
    ISBN 100070610479
    OCLC/WorldCa38227736

    Buy a cheap copy of Marketing to the Affluent book by Thomas J. Stanley. Three uniquely targeted guides by Thomas J. Stanley--bestselling author of The Millionaire Next Door--have been released in paperback for those specializing in Free shipping over $Cited by: Rob Cross lives in a San Diego and specializes in helping companies find affluent clients from the Internet, but works with companies selling all kinds of products and services. Rob was the lead Internet marketing consultant for approximately three years for one of the largest alternative investment firms in La Jolla, CA. He has also consulted.

    This book provides a powerful and proven road map to successful marketing for the rich, and is required reading for anyone tasked with marketing to an affluent audience. ABOUT THE AUTHOR Formerly a professor of marketing at Georgia State University, Dr. Stanley spent approximately 20 years interviewing America's wealthy, starting in —and. The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.

    The third part of the book is devoted to how to sell and market products and services to affluent customers. In particular, Kennedy highlights differences in the language that you use in marketing communications to affluent customers. - Buy No B.S. Marketing to the Affluent book online at best prices in India on Read No B.S. Marketing to the Affluent book reviews & author details and more at Free delivery on qualified orders/5(39).


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Marketing to the affluent by Thomas J. Stanley Download PDF EPUB FB2

This book opened my mind to different ways of thinking, even though I'm not directly involved in selling. The book is roughly 30 years old, but it doesn't matter; the concepts are still very valid.

As with all of Thomas Stanley's other books, Marketing to the Affluent is extremely well by: And that’s just in the first thirty pages. These things have nothing to do marketing to the affluent and have no place in the book. This is not a book I can recommend or take very seriously, despite the actual presence of good information.

The signal to noise ratio is exceptionally bad/5(40). Stanley’s first three books, Marketing to the These books spent more than weeks combined on the New York Times’ Best Sellers list. His Millionaire Women Next Door was selected as a finalist for the business book of the year by the Independent Publishers Association and was on several business best sellers lists.4/5.

I wanted to learn about marketing to the affluent; instead got a detailed explanation of the political beliefs of the author. He thinks Obama was terrible but is a fan of Trump. He believes Trump is an admirable billionaire, and has been beneficial to the middle class. He's so enamored with the cult that seemingly praises Trump every other.

The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound.

When it comes to connecting with your target market. An introduction to the affluent market, the hard facts --Courage, the basic characteristics of the extraordinary sales professional --Technique, a basic characteristic of the extraordinary sales professional --Source of information --A big-league orientation, focusing on the affluent.

In the luxury market, Unity Marketing’s research has identified five distinct affluent personalities who have unique ways of expressing luxury in the way they live. Interestingly, these five personalities are evenly split across the 25 million or so households that make up today’s affluent segment, defined as having incomes at the top SELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking.

Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to.

This book is filled with valuable information for anyone that is looking to target the affluent in their marketing efforts. It will help you better understand who they are, what they care about, how much money they actually have, how they are spending it, and much more/5.

Buy Marketing to the Affluent New edition by Stanley, Thomas (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.5/5(1). This book provides a powerful and proven road map to successful marketing for the rich and is required reading for anyone tasked with identifying and marketing to affluent populations.

Praise for Marketing to the Affluent: “Dr Stanley’s prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and. "Marketing Luxury Design" is just full of fabulous advice and tips. I especially love chapter 2, What Your Affluent Clients Need to Know About You.

Melissa has really shared her knowledge and experience to the full and the book is written in an easy and honest style that had me captured from beginning to end. Marketing Affluent. I decided to purchase this item to give me knowledge on (how) most rich people might think.

When making a purchase whether a small item or large item to be gained the book pointed out certain habits to look for in the market of selling.5/5(4). The NOOK Book (eBook) of the No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich by Dan.

Due to COVID, orders may be delayed. Thank you for your patience. Book Annex Membership Educators Gift Cards Stores & Events HelpBrand: Entrepreneur Press. Get the true demographics, psychographics, buying and patronage habits of the wealthy from Marketing to the Affluent.

Includes in-depth interviews with some of the nation's top sales and marketing professionals who have successfully identified affluent prospects. Praise for Marketing to the Affluent: "I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read." W.

Frank Bullock, Senior Vice President, Citizens and Southern Trust Company Brand: McGraw-Hill Professional Publishing.

Purchase Insider Secrets for Marketing to Affluent Women here: You don’t have to waste your time and resources figuring it all out. If you want the insight you need to attract and retain affluent women and couples, this is the best resource.

His first book, Marketing to the Affluent, was chosen as a Top 10 Outstanding Business Book by the editors of Best of Business Quarterly. He achieved popular acclaim with The Millionaire Next Door—selling over 2 million copies.

His subsequent book, The Millionaire Mind, debuted at #2 on the New York Times bestseller list/5(21). Description of No B.S. Marketing To the Affluent by Dan S.

Kennedy PDF. No B.S. Marketing To the Affluent is the small business, market research and direct marketing book which tells the secrets to promote your business. Dan S. Kennedy is the author of this magnificent book.

And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you’re dying to earn money from, millionaire maker Dan S.

Kennedy presents No B.S. Marketing to the : $. Buy a cheap copy of No B.S. Marketing to the Affluent: The book by Dan S. Kennedy. FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!” Here it is: no warm 'n fuzzies-just hard-core strategies from Free shipping over $/5(5).Affluent Market research firms providing research services focused on the affluent segment of the population.

Find a company that specializes in research about the rich and wealthy as a demographic group. Full-service marketing and media research company experienced in national and multinational, proprietary and published research.“Luxury marketing to affluent consumers is not as easy as geotargeting a wealthy zip code with digital ads or adding a household income qualifier to a media purchase.

Luxury advertising plans require a deep understanding of the psychology of wealthy consumers and an ability to use that knowledge to reach them better and more strategically.”.